Capitalizing on the momentum surrounding Super Bowl 60, BWC Member Pilar Frank O’Leary underscores the economic impact of Latin music and creators in the United States. Representing 20% of the US population, the Latino community contributes substantially to the national economy. O’Leary emphasizes how cultural influence not only shapes identity and entertainment but also drives measurable economic growth and prosperity.

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All views expressed by members are their own and not reflective of the views of the Bretton Woods Committee.